What was the client’s brief?
The client wanted the logo redesigned.
I listened carefully to the client’s requirements, taking the time to fully understand why they needed a new logo.
As a result, I realised that we needed to find a way to effectively connect all services into one brand identity. I designed an identity system to help make that connection.
PIC's revenue increased $3,000,000 in the first year and $6,000,000 the second year.